SPRING FAIR 09: Rainbow relaunches three classic lines

Samantha Loveday

By Samantha Loveday

February 5th 2009 at 10:15AM
SPRING FAIR 09: Rainbow relaunches three classic lines

Miffy, Beatrix Potter and Paddington all given a refresh by ambitious company.

Gift company Rainbow Designs has given a fresh new look to three of its classic lines.

The firm unveiled the new Classic Miffy Signature collection, the refreshed Beatrix Potter Classic collection and the new-look Paddington Classic range for the first time at Spring Fair this week in Birmingham.

"Miffy, Paddington Bear and the Beatrix Potter characters need no introduction and sell themselves," commented Anthony Temple, MD of Rainbow Designs. "But our job at Rainbow is to ensure the gift collections move with the times and reflect the requirements of both retailers and gift buyers.

"The 2009 launches and refreshments are the result of much hard work and extensive development. We are delighted with the results and confident that fans of these much-loved characters will do so too."