SPRING FAIR 2010: Now GB Eye secures Avatar

Samantha Loveday

By Samantha Loveday

February 10th 2010 at 10:21AM
SPRING FAIR 2010: Now GB Eye secures Avatar

Growing firm bags pan-European and Australia licence for 20th Century Fox property.

Busy GB Eye continues to add to its portfolio, using this week's Spring Fair as a platform to unveil a pan-European and Australia deal for blockbuster film Avatar.

GB Eye has a strong background in movie licences, boasting Star Wars, The Lord of the Rings, Titanic, Pirates of the Caribbean and Harry Potter among its portfolio.

Export director at GB Eye, Danny Whiteley, said: "Our customers in Europe and Australia have been asking for this property [Avatar] for weeks now and I'm really pleased we will be able to have a great choice of images over a wide variety of formats, including posters, prints and badges."

Sorrel Dryden, GB's HMV account manager, added: "HMV, as the High Street's number one destination for posters, have been patiently waiting for this property to become available through GB, and we're delighted not to disappoint."