SPRING FAIR 2011: Fox shows off TV big hitters

Samantha Loveday

By Samantha Loveday

February 8th 2011 at 8:02AM
SPRING FAIR 2011: Fox shows off TV big hitters

Swathes of product for Glee, The Simpsons and Family Guy on display at the NEC.

Fox Consumer Products has a strong line-up of licensees at the Birmingham NEC this week, showcasing product across its Glee, The Simpsons and Family Guy properties.

New Glee partner, UK Greetings will unveil its 16-strong card range inspired by the property, as well as gift wrap, gift tags and bags. Meanwhile, following the successful launch of the 'I'm a Gleek' stationery line in 2010, Pyramid International will display its new ranges for 2011, while GB eye will have posters and prints on its stand.

In the accessories category, new licensee Groovy UK will showcase its Glee jewellery line, while BB Designs will have gift and apparel accessories. In addition, Underground Toys will present its Glee board game.

Moving on, and The Hira Company will launch its extensive Family Guy range of college stationery, computer peripherals and bags which feature on-trend graffiti artwork and imagery of Peter and Stewie Griffin.

Pyramid International will have posters and prints, while Danilo will show diaries and calendars.

The Simpsons will be represented by a number of new and existing partners at the show. Gemma International has come on board for seasonal partyware, while Robert Frederick will launch its adult stationery range. Long-term partner Wesco will showcase its new gift lines for men featuring Homer and Duff; Creative Tops will present its kitchen accessory range, which includes mugs, lap trays and gift sets; while Paul Lamond and Baylis & Harding will present puzzles and toiletries respectively.

Finally, new gift wrap and bags will be on display from International Greetings and GB eye will have posters and prints.

"We are delighted to see our products so well represented at Spring Fair 2011," said Carl Lumbard, SVP and MD, Fox Consumer Products Europe. "The show is an incredibly important platform that allows our partners the opportunity to present their products before key industry and retail influencers."