Start Licensing to represent Kendra Dandy's Bouffants & Broken Hearts in Europe

Billy Langsworthy

By Billy Langsworthy

August 23rd 2016 at 10:10AM
Start Licensing to represent Kendra Dandy's  Bouffants & Broken Hearts in Europe

"Given the track record of success the brand has had already we are looking forward to talking to companies about Bouffants & Broken Hearts," said Start Licensing's Ian Downes.

Start Licensing has reached an agreement with US based agency Jewel Branding and Licensing to represent Kendra Dandy's Bouffants and Broken Hearts designs in Europe, with the exception of France.

Dandy's quirky designs have been featured in collaborations with notable companies including Anthropologie, Keds, teNeues, Urban Outfitters, and Bobbi Brown and in 2012, she launched the Bouffants & Broken Hearts brand.

Bouffants & Broken Hearts represents 'a sense of individuality, self-expression, and fun' and Dandy’s colourful patterns are featured on products spanning decorative pillows, tech accessories, beauty packaging, stationery, and fashion accessories, with new categories in development.

"I first saw Kendra's designs at the Las Vegas Licensing Show and was very impressed by them," said Start Licensing's Ian Downes.

"It struck me that they would appeal to the European market. They are fresh, original and contemporary. Given the track record of success the brand has had already we are looking forward to talking to companies about Bouffants & Broken Hearts.

"I can see retailers being interested in this collection as it provides them with an opportunity to develop exclusive ranges; however, I think brands in categories such as gifting , apparel and accessories will find this appealing. We are looking forward to working with Kendra and the Jewel Branding team on this exciting design collection."

Julie Newman from Jewel Branding and Licensing added: "Retailers and consumers alike cannot get enough of Kendra Dandy’s colourful and quirky designs. In addition to her partnerships with leading brands like Anthropologie, Nike, and Bobbi Brown, the designer has a slew of new product releases including cosmetics, apparel, accessories, footwear, home decor, and stationery launching this year and throughout 2017.

"We are looking forward to Start Licensing adding to this roster and working together with them to widen the reach of Kendra's wonderful designs.”

Product launches for the brand includes luxury Italian fashion label, Lazzari, who partnered with Kendra on a whimsical collection of shirts and dresses, Barnes & Noble for playing cards and F+W for a colouring book featuring the illustrator's designs.

Elsewhere, Trimcraft is developing an extensive collection of crafting products and designs to be released globally in 2017, Robert Kaufman is launching a collection of fabric while Fab and Deny Designs developed a line of home decor products, accessories and apparel.