Strawberry Shortcake boosted in New Zealand

Samantha Loveday

By Samantha Loveday

March 20th 2012 at 10:08AM
Strawberry Shortcake boosted in New Zealand

AGP adds apparel and food partners to programme for brand.

American Greetings Properties has added a further two licensees to its Strawberry Shortcake programme in New Zealand.

MacEwen Apparel will be licensing girls' apparel including outerwear, sleepwear, underwear and hats from April.

In addition, Waikato Valley Chocolates will be selling Strawberry Shortcake themed chocolates at The Warehouse in time for Easter.