‘We are convinced that our partnership with WeKids is the right step to significantly increase the awareness of our characters in the Chinese market,’ says Studio 100’s Martin Krieger.
Studio 100 has teamed with animation firm WeKids Asia, which will see the company’s iconic brands head to China.
Maya the Bee, Vic the Viking, Nils Holgersson and Blinky Bill will now be available in the Chinese market, which will be distributed via television, VOD platforms and Home Video.
“We are enthusiastic to start working with Sean Chu and his talented team on four of our most popular brands in the territory of China,” said Martin Krieger, head of global distribution at Studio 100 Media.
“We are convinced that our partnership with WeKids is the right step to significantly increase the awareness of our characters in the Chinese market and we look forward to a fruitful cooperation.”
Sean Chu, CEO of WeKids, added: “We are so excited to start working with Studio 100 Media in China. Chinese kids and families love story-driven classic titles like Nils Holgersson.
“Furthermore, because classic Nils Holgersson was one of few animated TV series introduced into China from abroad in the 1980s, I believe today’s Chinese parents will want to share their affection for Nils Holgersson with their kids as they watch the newly animated Nils series.”