Licensing agent will oversee production of gifts, health and beauty products, advent calendars and more for the confectionary brand
The European confectionary brand Candyking has named Suited Brands as its latest partner to produce a range of gifts, advent calendars, health and beauty products (lip balms and bath products), scents (car air fresheners and candles) and FMCG (ice lollies and soft drinks).
The agency has already secured its first partner in the form of Kimm & Miller, who will produce creative gift packs for the firm.
"We have been really impressed with the team at Suited Brands and they undoubtedly can take the Candyking brand into new and exciting products and categories," says Chris Hobbs, Marketing & Services Director at Candyking.
"The agreement with Kimm & Miller is just the first in what we expect to be a long list of relevant partnerships that will support our brand ambition and longer term objectives”
“We’re delighted to be working with Candyking, who are renowned for their fun and exciting approach to confectionery,” adds Rob Kimm, Managing Director at Kimm and Miller.
“As the leading player in the UK confectionery market, the Candyking brand is instantly recognisable across the UK and we’re thrilled to have the chance to produce creative gift packs that reflect the iconic Candyking brand within the gifting arena”.