Feniger has been named VP and general manager for the subscription service.
Sundance Feniger is set to run Time Warner’s Turner and Warner Bros’ new Boomerang cartoon subscription service as VP and general manager.
At Boomerang, Feniger will oversee all business functions, while also working with Warner Bros. Digital Networks Group’s DramaFever, which handles the technology and platform for the new SVOD service.
Prior to joining Boomerang, Feniger was senior director of product strategy and development at Nickelodeon, where he helped to develop the strategy for and managed Viacom’s mobile subscription service, Noggin.
In addition, he held roles at eBay and started his career as a financial analyst at J.P. Morgan.