Surtex licensing gallery to boost NY gift fair

Samantha Loveday

By Samantha Loveday

September 21st 2009 at 10:14AM
Surtex licensing gallery to boost NY gift fair

Special art section to debut at winter 2010 International Gift Fair.

Art and design show Surtex is teaming up with the New York International Gift Fair, debuting a special Licensing Gallery at the winter 2010 event.

The Licensing Gallery is expected to draw attendance from NYIGF exhibitors which are also looking for new designs early in the year.

It will position artists and their agents alongside home fashion, personal care and fashion accessory manufacturers. Up to 30 booths will be located on the showfloor. For the debut year, participation will be offered exclusively to exhibitors at the May 2010 Surtex.

"This is a unique first quarter opportunity for artists and licensing agents to meet gift and home manufacturers at a market distinguished by the style and sophistication of its product offerings," said Penny Sikalis, Surtex show manager.

NYIGF is the premier gift, home and lifestyle marketplace, attracting 2,800 exhibitors. It is expected to welcome 31,000 visitors from 50 states and more than 85 countries worldwide between January 31st and February 3rd 2010.