Swizzels Matlow drives ahead with Honda

Samantha Loveday

By Samantha Loveday

January 9th 2012 at 10:44AM
Swizzels Matlow drives ahead with Honda

UK confectionery firm teams with car giant for retro-influenced sales campaign.

Japanese car company Honda has joined forces with confectionery specialist Swizzels Matlow for its latest ad sales push.

The firm is using the iconic Love Hearts imagery for the nationwide sales promotion for the Jazz, CR-V and Insight models.

Love Hearts feature on all advertising material for the campaign. The slogan 'Your Honda, Your Way' refers to customers choosing from three incentives when buying a new model.

Swizzels Matlow has also provided mini rolls of Love Hearts for Honda's network of dealerships.

"When Honda approached us with a view to using Love Hearts in their campaign we were more than happy to agree," said Jeremy Dee, director at Swizzels Matlow. "We're proud to be associated with such a prestigious company.

"Our iconic brand imagery will feature across all of their marketing activity and will help raise our profile in the run up to Valentine's Day."

Previous Swizzels Matlow collaborations have included Virgin Atlantic and Unilever.