Clothing, toys, homewares and movies in stores; special ads running to raise awareness.
Target is aiming to mix action and entertainment with shopping, unveiling some special in-store 'theatre' to promote its ranges for Marvel's The Avengers.
The US retailer is offering an assortment of Avengers-themed toys, clothing, bedding and several Marvel Super Hero movies in stores and online. Toys include Captain America's Blast Shield, Thor's Thunder Hammer and Lego sets.
There will also be themed t-shirts, backpacks, shoes, sheets, pillows and throws, plus the Iron Man, Captain America, Thor, The Incredible Hulk and Iron Man 2 films.
Target is also featuring an in-store marketing experience where guests can follow the Hulk's footprints down the aisles, or look up as he comes 'crashing' through the ceiling. Target's ad for its Avengers promotion features four children who are transformed into super heroes during their trip to the store.