Visitors to the page will see the bear playing a game of hide and seek.
Carte Blanche’s Me To You bear Tatty Teddy is gracing the main page for popular Russian search engine Yandex Mail
The bear is now the wallpaper for the search engine and visitors to the page will see Tatty Teddy playing a game of hide and seek.
The Me to You theme is one of 13 available to download and is currently the number one download on Yandex.
The campaign has also boosted interest in the popular range of Me to You licensed products in Russia.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.