SimEx-Iwerks Entertainment is to create an immersive experience to launch globally in 2018.
Technicolor has signed an agreement withacademy award-winning SimEx-Iwerks Entertainment, a leading innovator and designer of immersive 3-D and 4-D attractions, to create a 4-D theatrical experience based on the underwater adventure series The Deep, that will premiere at landmark venues globally starting in Spring 2018.
The 4D theatrical event, titled The Deep: Mystery of the Ancient Amulet will feature 3D CG animation, an original storyline, and immersive special effects, delivering on the 4D experience with vibrating seats, water spraying, bubbles and more. The in-theatre experience will be available at zoos, theme parks, aquariums and other venues around the world.
The Deep: Mystery of The Ancient Amulet follows the continuing underwater adventures of the Nekton family—a brilliant team of underwater explorers with an unquenchable thirst for discovery who utilize state-of-the-art technology to explore the mysterious depths of the oceans.
“SimEx-Iwerks Entertainment is unparalleled in its field and we’re thrilled to be creating this 4-D The Deep adventure with them,” commented Steven Wendland, VP animation and creative head at Technicolor, who is serving as creative lead on the project.
"Technicolor Creative Development. “Now that The Deep is broadcast in over 130 territories, it’s exciting to see the brand finding a new home in theme parks and other live attractions around the world.”
“Season two of The Deep debuted on Australia’s ABC ME on August 22, and ranked as the top-rated show for the channel that day, and it also premiered on the UK’s CBBC in July, quickly ranking as the #1 series for Kids six to 12 for the week beginning July 31, according to BARB,” added Pam Kunick-Cohen, head of brand management, licensing and merchandising, Technicolor. “It is this kind of success, evidenced by our distribution partners around the world, that has opened up many possibilities for us to grow the brand across different formats, including this incredible partnership with SimEx-Iwerks Entertainment to create and deliver a high-energy, unforgettable and exhilarating show for families to enjoy and further engage with The Deep.”