Rainbow Productions and BBC Worldwide enjoy success with characters' comeback tour.
Rainbow Productions has revealed that the recent Teletubbies comeback dance tour was seen by over 20,000 parents and children.
The tour began in September at The Westfield Centre, with the shopping mall reporting that wristbands for the first show were gone within 20 minutes and shows scheduled throughout the day were fully booked by lunchtime.
Meanwhile, in Glasgow, there was a 24 per cent increase in footfall during the Teletubbies visit to the East Kilbride shopping centre.
The tour concluded at the Baby Show, Earls Court last weekend - the first such live event for a BBC property - and, following the public reaction in the UK, BBC Worldwide is now planning a number of live shows in other territorites across the world.
"This has been an amazing tour to be involved with and the response to the Teletubbies appearing live has been even better than we anticipated," David Scott, MD of Rainbow Productions told Licensing.biz. "Apart from the sheer delight shown by pre-school children, it has been interesting to note the real interest shown by teenage girls and young adults. There is clearly a lot of residual affection for the Teletubbies brand."
Nick Kirkpatrick, BBC Worldwide brand manager, added: "We wanted to bring the Teletubbies direct to children. This tour has been a fantastic way for children to interact with the characters they know and love. We're thrilled at the response the Teletubbies have had in shopping centres over the last few weeks - it's well exceeded our expectations."