The firm's senior VP of sales and business development talks superheroes, Harry Potter and plans for 2009.
“Even in difficult times there are business opportunities, but you will need to find a very specific niche rather than try to go too broad,” Bruno Schwobthaler, WBCP’s senior VP of sales and business development EMEA explains to Licensing.biz.
Well, Warner has certainly found its niche – in fact the company has just experienced a record year. Of course, the resurgent Batman played a huge part in this, but properties such as Looney Tunes, Tweety, Scooby-Doo and Harry Potter, plus the licensing programme of UEFA Euro 2008, are all worth noting.
To read the full interview, click here.