Top toy company exec talks Transformers, GI Joe and why 2009 is no transition year for Hasbro.
Over the past few years Hasbro has gone to great lengths to show that it is much more than ‘just’ a toy company. Transformers, and soon GI Joe, made the transition to the big screen; then there’s the agreement with video games behemoth Electronic Arts to take its properties into the interactive area; and just recently it revealed a joint venture with Discovery which will include a TV channel and online elements.
“2008 was a year of expansion and investment for Hasbro,” explains Isabelle Gilmour, vice president of consumer products, EMEA.
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