THE BIG INTERVIEW: Jo Edwards, VP, International Licensing, Discovery Enterprises Int.

Samantha Loveday

By Samantha Loveday

June 29th 2010 at 9:40AM
THE BIG INTERVIEW: Jo Edwards, VP, International Licensing, Discovery Enterprises Int.

We find out more about the firm's new licensing strategy and where it's going next with Animal Planet.

“Discovery’s brand equity is second to none around the world,” points out Jo Edwards, VP of international licensing at Discovery, “we’re in a great place right now.”

Discovery Enterprises is on something of a high at the moment. The team has just come out of a successful Licensing International, which saw it reveal its new strategy on how it’s going to expand its brands within the sector; on top of this it already has a solid programme running for Animal Planet.

To read the full interview, click here.