The first in a series of special interviews with big name US firms exhibiting in Vegas kicks off with Sesame Workshop.
“Like everyone else, the last 12 months have been challenging for us,” Maura Regan, the vice president and general manager of global licensing for Sesame Workshop, admits to Licensing.biz. “But we’re fortunate to have strong long-term partnerships with licensees and manufacturers who are positioned to effectively manage through difficult times.”
And, of course, the power of Sesame Street as a brand is phenomenal.
To read the full interview, click here.