We find out how the firm is looking to grow throughout 2010/2011.
Often the trick to making sure your company remains solid throughout times of economic trouble is to have an eclectic mix of brands in your portfolio. A couple of evergreens, a collection of up and coming hot prospects and some brands which will bring in a slow and steady stream of revenue whatever the weather.
While 4Kids Entertainment MD Sandra Vauthier-Cellier admits that the firm isn’t immune from the recession, it’s lucky to work with a range of strong brands that have grown despite the challenging climate.
“The last 12 months have been very difficult for the whole industry and we are not immune from that,” she says. “The recession is, without question, the dominant issue facing businesses and our own expertise in the industry has never been more critical.”
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