THE BIG INTERVIEW: Tom Keefer, SVP Global Licensing, BBC Worldwide

Samantha Loveday

By Samantha Loveday

June 8th 2010 at 9:52AM
THE BIG INTERVIEW: Tom Keefer, SVP Global Licensing, BBC Worldwide

We talk about Doctor Who, In the Night Garden and making it in America.

“For us, Licensing International represents a real stake in the ground in terms of BBC’s presence in North America. It’s going to be a really eventful week for us.”

At last year’s Vegas show, Tom Keefer was still getting to grips with his new role as SVP of global licensing for BBC Worldwide. A year later, it’s clear he’s relaxed into his position, and he’s keen to show just how far the firm has come in terms of licensing in the US market in 12 months.

To read the full interview, please click here.