The Discovery Channel Magazine returns to Asia-Pacific

By Katie Roberts

November 3rd 2011 at 10:08AM
The Discovery Channel Magazine returns to Asia-Pacific

Discovery Networks Asia-Pacific (DNAP) and Novus Media Solutions join to relaunch the magazine.

The magazine will be publishes monthly and will feature a fresh, contemporary design with a new look cover and layout which reflects the refresh of the channel itself. 

The Discovery Channel Magazine will cover a wide spectrum of topics within 12 pillars – nature, adventure, marvels, sci-tech, history, the universe, forensics, seekers, survival, info-tech, psychology and the environment.

The first issue will investigate immortality, Asia’s high speed trains, the technology featured in Star Wars and the mosquito.

At launch the Discovery Channel Magazine will be available in Australia, Hong Kong, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand at newsstands, and for subscription sales in Bangladesh, Cambodia, China, India, Japan, Korea, Laos, Macau, Nepal, Pakistan, Papua New Guinea, Taiwan and Vietnam.
 
Tom Keaveny, president and managing director, Discovery Networks Asia-Pacific, said: "The idea behind the Discovery Channel Magazine is to provide additional touch-points for our viewers with the brand, and extend their interaction with us beyond television. We want to engage them wherever and whenever we can and give them a more in-depth experience to continue to explore their world and satisfy their curiosity on a broad range of subjects.

"For our advertisers, it also allows us to offer more value, and more integrated campaigns covering not only television, but online, on-ground, and in print. Even in a crowded marketplace, just as we’ve seen with our flagship Discovery Channel, we believe quality always stands out from the clutter. It is a natural extension for us."

Rosemarie Wallace, CEO of Novus Media Solutions, commented: "Novus has assembled an international team of world-class writers and designers from as far afield as New Zealand and the United Kingdom, headed by Luke Clark, the editor of the Discovery Channel Magazine. We want to give readers and advertisers everything they loved about the magazine first time around and more." 

Luke Clark has joined the Discovery Channel Magazine team following 16 years experience in the Asia-Pacific media industry, including work for Reed Business Information Asia on the TravelWeekly brand, and three years as an editor for Ink Publishing.

The magazine's new design director, Richard MacLean, brings experience of the European media scene, including work for Bauer Media’s UK version of Grazia, and design work for brands including the Arts Council, BBC and MTV.