Interstitial spots to air throughout the day on the kids channel.
The Go! Go! Go! stage show is to be adapted for TV for Nick Jr.
Airing throughout the day short spots will cover all of the Nick Jr day parts, transitioning from 'lively morning songs to calming before bedtime segments.'
The Go! Go! Go! Show launched in 2010 in London’s West End. It features a six strong cast including Carl, Gemma, Jade, Holly, Steve, Mr Baffled and Fluffalope who together perform a ‘unique and interactive mix of pop music, dance and comedy.’
Songs incorporate themes like fitness, friendship and healthy eating.
“Working with iconic figures in pop music on such a unique property is a fantastic opportunity and we are delighted to be bringing Go! Go! Go! to Nick Jr,” said Peter Drake, VP creative director, Nickelodeon UK.
“The energy and fun of the performances, combined with perfect pop songs will complement our schedule wonderfully; acting not only as on-channel continuity but also as a vibrant live-action representation of the Nick Jr. brand.”
Managing director Steve Crosby said: “From the outset, the creative collaboration with such a respected broadcaster has been a dream. For us, the opportunity to take our show from stage to TV screen is a significant step in our development.”
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