The industry will take part in a 325 mile, four day bike ride from Bristol to Dublin between June 12th to 15th 2018.
The licensing industry’s official charity, The Light Fund has detailed one of its most ambitious challenges to date.
The task at hand will see the industry take part in a 325 mile, four day bike ride from Bristol to Dublin between June 12th to 15th 2018.
The four day tour will start in Bristol on Tuesday, June 12th next year, with a number of challenging climbs and invigorating downhills through the Welsh and Irish countryside.
The ride will finish in Dublin on Friday, June 15th.
The Light Fund Cycle tour 2018 committee comprises: Anthony Temple of Rainbow Designs, David Scott of Rainbow Productions, Hannah Mungo of NBC Universal, Ian Hyder of Max Publishing, Simon Gresswell, Stephen Gould of Sutikki and Warren Traeger of Imagine8.
Places on the tour are limited to 120, with the Light Fund hoping to raise between £150,000 and £200,000 for the good causes it supports.
Each participant will need to pay an entry cost of £900 for a special ‘start to finish line’ package, as well as raising between £750 and £1,000 in sponsorship.
Traeger, said: “Spurred on by the huge success of 2015 Miffy Cycle Challenge from London to Utrecht, the 2018 challenge will be significantly bigger in scale and we are thrilled to be teaming up with Classic Tours to event manage the ride.
“Pre-launch interest has been incredible and with a maximum 120 places to fill, we expect this to be a sell-out event. We look forward to sharing more news and updates with everyone over the coming months.”
In 2015, 44 licensing industry executives from the UK, Netherlands and the US cycled from London to Utrecht for the start of the Tour de France, raising a record breaking £70,000 for The Light Fund, as well as €27,500 for Wilhelmina Children’s Hospital in Utrecht.