The Pokemon Company International announces record breaking sales for trading cards and toys

Jack Ridsdale

By Jack Ridsdale

January 25th 2017 at 12:04AM
UPDATED January 25th 2017 at 10:43AM
The Pokemon Company International announces record breaking sales for trading cards and toys

The Pokemon property enjoys 285% increase in sales throughout 2016

The Pokémon Company International announced today that Pokémon has achieved record-breaking sales figures at retail in the UK throughout 2016, for its Trading Card Game (TCG) and toys from master toy partner TOMY, as reported by the NPD Group.

According to figures recorded by the NPD Group Toys retail tracking service, the Pokémon property recorded a 285% increase in sales throughout 2016 against market growth of 6% in the whole UK toy market. In the last three months, October to December, Pokémon increased sales by 512% versus the 7.7% market growth.

Also, in the Christmas week, Pokémon TCG smashed through the one million pounds sterling barrier, achieving retail sales of £1.29m in a seven-day period, a 737.6% increase on the previous year.

“Thanks to the activities celebrating Pokémon’s 20th year, plus the huge impact of our video game releases, interest in the brand has escalated, ensuring figures for TCG  and toy sales have been incredible," commented Mathieu Galante, Senior Market Development Manager for The Pokémon Company International.

"We fully expect that demand for the product will remain high throughout 2017 as new expansions are introduced to tie in with our new Nintendo 3DS games Pokémon Sun and Pokémon Moon.”

Steve Buckmaster Managing Director of Esdevium Games - UK distributor of the Pokémon TCG - said: “We are delighted to announce these sensational figures just ahead of Toy Fair and look forward to talking to our retail partners at the show about ways that we can keep the phenomenal demand going. We are very excited about our first Pokémon TCG: Sun & Moon expansion, which will be released in February.”

“We’re excited to be part of Pokémon’s fantastic achievement," added Camilla MacQueen, UK Brand Manager at TOMY Europe. 

"We’re expecting 2017 to be another huge year for Pokémon and we’re looking forward to unveiling two new product lines at Toy Fair London that will appeal to collectors of all ages.”