This week's top 10 stories on Licensing.biz

Jack Ridsdale

By Jack Ridsdale

March 31st 2017 at 10:03AM
This week's top 10 stories on Licensing.biz

Mattel's plans to strengthen its YouTube offerings tops our most read stories this week on Licensing.biz.

Been too busy enjoying the much-yearned-for rays of sunshine this week? Well fear not as here is our top 10 most-read news stories on Licensing.biz, so you can catch up on what you missed!

Readers were keen to learn of Mattel's new marketing strategies this week, as the giant pushes further into the YouTube space with its key franchises, meanwhile Gabrielle Sims talks us through IMG's plans to take Ascot Racecourse to the High Street.

1. Mattel Creations grows YouTube activity around Barbie, Thomas and Friends and more

2. IMG on taking Ascot Racecourse to the High Street

3. Converse introduces Looney Tunes Chuck Taylor All Star collection

4. Gemma International teams pairs with Bulldog for Miraculous Ladybug cards and gifting

5. Shopkins heads to Build-a-Bear Workshop

6. The Disney Store celebrates 30th anniversary with limited edition product line up

7. Beano Studios names ABC's Chris Rose as director of development and production

8. Born Licensing and Mattel bring Master of the Universe's Skeletor and He-Man to Moneysupermarket ad campaign

9. Teletubbies live show to tour the UK in 2017

10. New Spider-Man: Homecoming trailer released