News personality and actress Galilea Montijo will represent the brand across the territory through events, Facebook and Twitter.
Hit Entertainment's Thomas and Friends is making tracks across The Americas, as morning news personality and actress Galilea Montijo signs up to represent the brand in Mexico.
The latest development follows the launch of the Thomas and Friends television series on Televisa, the country's number one free TV platform.
As spokesperson, Montijo will support the new Friends to Grow campaign in the region, endorsing the brand via her Facebook and Twitter accounts.
Montijo debuted in her role by hosting a Thomas and Friends fun day and story time at the Museo Technologico in Mexico City.
"We are thrilled by the growing response from children and their parents in Mexico to Thomas and Friends," said Sid Mathur, VP, The Americas, Hit Entertainment.
"As the brand's presence and awareness in Mexico continues to grow, Hit Entertainment is dedicated to delivering a first rate brand experience across all touch points whether it be television programming, home entertainment, toys, consumer products, events and experiences or across digital media.
"We are delighted to partner with such a beloved celebrity mum and role model like Galilea Montijo to share that Thomas and Friends is the right brand for their pre-schoolers."
Mother to an 18 month old son, Montijo, said: "My son Mateo loves Thomas, and when I was invited to be part of this project I immediately said yes because Thomas and Friends is not only about fun but also about its stores that are full of positive messages and values for our kids, like friendship, teamwork and that we are all capable of achieving great things."