Aardman's new pre-school show secures master toy and publishing deals.The licensing drive for Timmy is up and running – with Aardman inking the first deals with Vivid Imaginations, Titan and Egmont.
Vivid has been granted the master toy and worldwide manufacturing rights for the property. The firm is planning to launch product across plush, playsets, games, puzzles and outdoor toys for autumn/winter 2009.
“The charming characters and creative story telling effortlessly translate into a great toy line with worldwide appeal,” enthused Emma Sherski, marketing and licensing director at Vivid.
Meanwhile, Egmont UK has picked up UK and Commonwealth publishing rights and, in a separate deal, Titan Magazines will be producing a monthly comic for the UK and Eire.
“It is fantastic that we already have three world class licensing partners on board for Timmy, and we will be actively looking to find partners in all other open categories for the UK and appoint international agents at the New York Licensing Show in June,” said Sean Clarke, head of marketing and licensing at Aardman.
Currently in production, Timmy is scheduled for transmission in 2009 and Aardman will be looking for products to launch from the autumn of that year. The 52 x ten-minute animated series has already been pre-bought by Disney Channels worldwide, including the US, and has also been pre-bought by Cbeebies in the UK.