TOY FAIR 2010: Inspiration Works signs Scooby Doo

Samantha Loveday

By Samantha Loveday

January 26th 2010 at 8:13AM
TOY FAIR 2010: Inspiration Works signs Scooby Doo

Range of electronic products on way following deal with WBCP.

InspirationWorks UK has signed a deal with Warner Bros. Consumer Products to introduce a range of electronic entertainment toys for the evergreen property Scooby-Doo.

The firm is developing a range of electronic toys that will aim to reflect the 'mayhem and laughter' of the Scooby Doo brand. The products were unveiled in Hong Kong where they received a good reception and will also be on show at the London Olympia Toy Fair this week.

Dave Martin, UK director and general manager at Inspiration Works, said: “Scooby was an obvious choice for us when further strengthening our licensed range – we are having great fun developing this new range and are extremely proud to be part of Scooby’s long-term future as a preimum licensed property.”