Toy Story and Marvel boost Disney

Samantha Loveday

By Samantha Loveday

November 12th 2010 at 9:53AM
Toy Story and Marvel boost Disney

Strong merchandise sales boost consumer products revenues for year to $2.7 billion.

The Walt Disney Company has reported its financial results for the fiscal year and fourth quarter ending October 2nd.

It was a strong performance for the firm in terms of its consumer products segment. Revenues within the division for the year increased ten per cent to $2.7 billion and segment operating income increased 11 per cent to $677 million.

For the quarter, revenues increased 13 per cent to $730 million and segment operating income increased 22 per cent to $184 million.

The increase in segment operating income for the year was primarily due to higher licensing revenue driven by Toy Story and Marvel merchandise. In addition, higher comparable store sales at the Disney Store in North America and Europe, lower costs at the Disney Store in the US and an increase in publishing driven by Marvel titles also contributed.

Elsewhere, studio entertainment revenues for the year increased nine per cent to $6.7 billion - thanks to Toy Story 3, Alice in Wonderland and Iron Man 2.

Interactive media revenues for the year rose by seven per cent to $761 million; parks and resorts was up slightly to $10.8 billion; and broadcasting grew $154 million, driven by higher advertising revenue among other things.

"The 2010 fiscal year was a financial and strategic success for the Walt Disney Company, with performance driven by great content like Toy Story 3 and the way we benefited from that content across our many businesses," said Disney president and CEO, Robert Iger.