Bulldog Licensing signs up Fatspanner, Mask-arade and Diablo Skinz.
Bulldog Licensing is continuing to grow the programme for classic character, Roland Rat.
The firm has signed up Fatspanner to develop a range of pub entertainment machines featuring Roland, while Mask-arade will launch facemasks. In addition, Diablo Skinz is on board for Roland-branded skins for mobile phones, laptops and tablets.
"Roland is hot licensing property and having three strong new deals on the table is ample proof of that," said Rob Corney, Bulldog MD. "He's a living legend and there are millions of Rat Fans out there who will be incredibly excited about these products."