Eric Lee will be responsible for identifying opportunities to develop consumer-facing experiences.
Turner Asia Pacific has revealed that Eric Lee will be joining its team in a bid to grow the company’s location-based entertainment (LBE) business for the region.
In his new role, Lee will be responsible for identifying opportunities to develop consumer-facing experiences such as waterparks, theme parks, branded retail and entertainment spaces.
Clément Schwebig, SVP of business development at Turner Asia Pacific, said: “Eric is a talented and experienced individual who will straight away look to forge strategic relationships with local partners that will enable us to engage existing fans and win over new ones.
“LBE and the themed attraction business has huge potential for growth in Asia Pacific, and Cartoon Network’s world-famous franchises are well-loved by kids and families across the region.”
Prior to joining Turner, Lee held the position of director of global LBE at Rovio Entertainment, where he worked with licensing deals and projects such as the first ever Angry Birds 4D film and Angry Birds VR experience.