Turner up at half time

Samantha Loveday

By Samantha Loveday

July 13th 2009 at 10:24AM
Turner up at half time

Company sees strong growth in ratings for Q1 and Q2 across kids' channels.

Turner Broadcasting is celebrating a five per cent year on year increase in ratings from January to June across its portfolio of kids' channels.

The increase sees Turner Kids' overall share of viewing to commercial kids channels boosted to 29 per cent (source: Barb), and Cartoon Network become the number one commercial kids channel for boys aged four to nine in the UK.

Cartoon Network has grown its ratings for four to nine year old boys by seven per cent year on year. This can largely be attributed to the success of Ben 10 Alien Force and Star Wars: The Clone Wars.

In addition, Boomerang has taken a huge share of the overall increase in girls' TV viewing, up 52 per cent year on year. This is down to the success of shows including the new CGI Garfield, plus films like Garfield The Movie and Willy Wonka and the Chocolate Factory, plus evergreens like Scooby-Doo and Tom and Jerry.

Cartoonito, meanwhile, had the biggest combined growth for girls and boys, pulling in an additional 33 per cent audience year on year.

"This is an excellent first half of the year, showing a robust performance from all our channels," said Dee Forbes, SVP and GM of Turner Broadcasting. "In a highly competitive market, which sees decline for our competitors, Turner Kids continues to go from strength to strength.

"As well as excellent programme content, we're bolstering audience and client relationships with multiplatform activity such as IncrediKids on Cartoon Network and the inaugural Boomerang Pet Personality Awards launching later this year."