TV-L adds key content to Home Entertainment label

Samantha Loveday

By Samantha Loveday

March 29th 2009 at 4:55PM
TV-L adds key content to Home Entertainment label

Firm scores distribution deal for My Little Pony, Transformers and GI Joe.

TV-Loonland has secured a distribution deal for both original and classic content adapted from the My Little Pony, Transformers and GI Joe brands.

Within the deal, TV-L has acquired worldwide (excluding US and Canada) home entertainment rights for the new 44-minute My Little Pony Twinkle Wish Adventure Special - which is currently in production. This is as well as the original animated Transformers Generation 1 series and the GI Joe A Real American Hero animated series and film.

"We are thrilled to have secured the video distribution rights for such renowned and cherished brands around the world," said Olivier Dumont, MD at TV-Loonland. "Given the past success of all three brands and the attention drawn by the upcoming theatrical release of the Transformers and GI Joe movies, we expect the series to fly off the shelves."