Firm grabs distribution rights for pre-school animation.
TV-Loonland has scooped the distribution rights to pre-school animation WordWorld, and will be showing the series at Mipcom in October.
Formats include a 74x11-minute series, eight music clips and 52 Build-a-Word songs. TV, home entertainment and new media rights have been secured for Western and Eastern Europe, including Russia, Africa, South Africa and Israel.
"We are very proud to have secured the distribution rights for this outstanding property," said Olivier Dumont, MD at TV-Loonland. "This is both an innovative and highly qualitative show that brilliantly combines learning, humour and kid-relevant themes so that each one is more than just a lesson; it's entertainment that children really want to watch.
"It fits perfectly into our line-up of programming."