Underground Toys renews Domo deal

Samantha Loveday

By Samantha Loveday

June 20th 2008 at 9:57AM
Underground Toys renews Domo deal

Firm extends agreement to include all sizes of plush and plush keychains.

Underground Toys has renewed its UK licence for quirky Japanese character Domo.

The deal was signed with Big Tent Entertainment via Parthenon Entertainment Group and means Underground's line will now include all sizes of plush and plush keychains.

Originally, Domo is the mascot of Japan's NHK television station and appears in several sketches during and in-between shows.

Alongside Underground's products, Domo t-shirts are available from Bravado, while GB Eye's posters are currently selling in HMV stores, Zavvi and Play.com.

Products are also due to go into Urban Outfitters outlets in the next few weeks.

Jakks-Pacific's Play-a-long division has acquired the master toy licence for the US.