Underground Toys to launch Yo Kai Watch lines to the UK

Robert Hutchins

By Robert Hutchins

May 12th 2016 at 10:00AM
UPDATED May 12th 2016 at 11:37AM
Underground Toys to launch Yo Kai Watch lines to the UK

The deal has been struck following the property’s popularity across Asia where the recent Yo Kai Watch film outsold Star Wars.

UK toy manufacturer and distributor, Underground Toys is bringing a new range of hit Japanese animé series Yo Kai Watch products to the UK.

The deal has been struck following the property’s popularity across Asia where the recent Yo Kai Watch film outsold Star Wars.

The new line will feature Yo Kai Watch inspired drinkware, talking pens and mobile pens and is predicted to land in stores later this year.

Having seen Yo Kai Watch surge to unprecedented success in Japan, expectation are now high for the brand in the UK market.

“Underground Toys is really excited to see how the range is received after the much anticipated Cartoon Network premiere later this month,” said Robyn Cowling, licensing director at Underground Toys.

Helena Mansell-Stopher of Bulldog, added: “We are excited to be working with Robyn and the team at Underground Toys as they are true innovators and leaders within the category.”