Union J partners with Vivid for new toys

By Rob Hutchins

July 31st 2013 at 12:37PM
UPDATED August 1st 2013 at 3:27PM
Union J partners with Vivid for new toys

X Factor finalists team with toy firm for line of dolls, games and collectables.

Former X Factor finalists and latest boy band sensation, Union J has teamed with Vivid for a range of toys set to hit shelves in January 2014.

The toy firm will develop a line of collectable dolls, accessories, games and puzzles all featuring members of the popular quartet.

Union J has already experienced chart success with the debut single and has announced a theatre tour launching in December.

The boys' debut single will also feature in summer blockbuster Kick Ass 2, which hits screens this August.

Read the full story on ToyNews.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.