University of Oxford launches into home sector

Samantha Loveday

By Samantha Loveday

September 9th 2011 at 9:00AM
University of Oxford launches into home sector

The Oxford Collection debuts at Maison&Objet in Paris as consumer products drive steps up a gear.

The University of Oxford brand has made the move into the home and furniture market.

The firm's global furniture licensee, Halo, is debuting The Oxford Collection at the Maison&Objet show in Paris, which runs from today (September 9th) until the 13th.

With a background in restoration and vintage furniture, Halo's Home & Living collection for Oxford is designed with a retro feel. It comprises several ranges from living, home office, dining and occasional pieces, to wall art, travel and sporting goods.

Each range is named after renowned Alumni and benefactors of the University, or after aspects that are intrinsic to an Oxford education.

The rowing and rugby clubs are also represented in the collection via vintage images, as are a number of the 38 colleges with a range of wall art using their crests and coats of arms. The colours of the scarves and ties of the Oxford colleges are also incorporated as a lining for several pieces.

"The launch of The Oxford Collection marks a significant development for the Oxford brand and licensing programme," said Chris Evans, MD, Oxford Limited. "I'm delighted that Halo will debut and showcase this beautifully hand-crafted collection at Maison&Objet in Paris; a prestigious platform that will generate great exposure and opportunity for the Oxford brand in other home and living licensing categories."

Serge Gander, MD of Halo, added: "We are excited by this new partnership and proud to be associated to the University of Oxford."