US: FremantleMedia scores with Pele

Samantha Loveday

By Samantha Loveday

June 7th 2008 at 4:36PM
US: FremantleMedia scores with Pele

Deal struck with Brazilian soccer star's licensing agency, Prime Licensing.

FremantleMedia Enterprises has signed a rights deal with Prime Licensing, the exclusive licensing agency for Brazilian football legend Pele.

The agreement - brokered by the William Morris Agency - will give FME global rights to commission a documentary about the former player.

According to website 4rfv, Pele's life has been documented in a number of written biographies, however until now no one company has been granted such unparalleled access to produce an official TV documentary for broadcast use.

It is understood that the programme will focus on a certain time in Pele's playing career, with international broadcast distribution rights to the final product going to FME.

"We are extremely excited to gain this enviable opportunity to work with a truly global superstar and look forward to sharing Pele's celebrated life and telling his story to the world," said David Ellender, FME CEO.

Paulo Ferreira, CEO of Prime Licensing, added: "We are very enthusiastic about closing this deal with Fremantle, notably one of the most creative companies within the entertainment industry."