The firm is looking to bring more licensed properties to the casino floor with new strategic partnership.
Arcade video game company GameCo is looking to expand its licensed portfolio with the appointment of Richmond Management Group.
In its role as licensing consultant, the firm will work with third party IP owner to acquire brand rights, allowing GameCo to bring more hit properties to Casinos in the US.
GameCo will aim to deliver a number of familiar titles from leading publishers across a range of videogame genres including first-person action, sports, racing, fighting, platformers, puzzle games and more.
GameCo has received approval from the Division of Gaming Enforcement in New Jersey to debut its product exclusively at Caesars Entertainment resorts in Atlantic City, Caesars, Harrah’s Resort and Bally’s Wild Wild West.
“RMG is thrilled to be a part of such a pioneering and revolutionary company that will bring a new generation of gamers to the casino floor,” said Jennifer Richmond, managing director of RMG.
“We are excited to deliver some of the world’s most loved video games and entertainment properties to create an entirely new experience for fans and casino-goers.”
Rich Maryyanek, head of global business development at GameCo, added: “I have known and worked with RMG since its inception and its team is one of the most professional and hardworking in the business.
“It is the perfect fit for GameCo as it provides a strategic outlook, access and relationships with decision makers at the organisations we strive to do business with.”