US: Hybrid Promotions joins NTD Apparel to tackle new categories

Robert Hutchins

By Robert Hutchins

January 3rd 2014 at 10:24AM
US: Hybrid Promotions joins NTD Apparel to tackle new categories

Companies will sell and create new product lines across all channels of distribution in North America

Hybrid Promotions, a licensed and private label apparel firm in the US has partnered with Canada's NTD Apparel to form a North American strategic alliance.

Together the companies will sell and create new product lines across all channels of distribution.

For over twenty years, NTD has developed strategies for product design and development, license and brand acquisitions across Canada.

The two firms have decided to partner in order to exploit new product categories within North America.

Jarrod Dogan, CEO Hybrid Apparel, said: "Many of our licensors turn to Hybrid Apparel as the dominant leader in licensed apparel and have expressed an interest in granting us additional rights in numerous product categories.

"In order to fully exploit these new categories, we felt it was important to align ourselves with NTD, a highly respected market leader with tremendous product diversification.

"We are excited about our strategic alliance and also eager to provide NTD with additional resources to expand upon its leading position in Canada."

NTD's CEO Michael Eliesen, added: "Hybrid Apparel is the perfect choice for NTD, because of its strength, reputation and similar licensing model to ours.

"We are confident that this alliance will provide important synergies for both companies."