Firm to create "consumer-facing cause marketing campaigns and initiatives"
IMG has announced a partnership to benefit Unicef (the United Nations Children's Fund). The alliance will be driven by the IMG Foundation and the U.S. Fund for UNICEF, both headquartered in New York.
The firm has said that it aims to create "create consumer-facing cause marketing campaigns and initiatives" through working with key influencers and award-winning directors and producers.
“WME | IMG’s employees work with some of the world’s greatest influencers, brands and storytellers; all of whom care deeply about the welfare of our next generation,” commented WME | IMG Co-CEOs Ariel Emanuel and Patrick Whitesell. “Through this partnership, we will mobilize our global network to ignite action around UNICEF’s most pressing issues, encouraging people to get—and stay—involved.”
“Through this partnership, we will mobilize our global network to ignite action around UNICEF’s most pressing issues, encouraging people to get—and stay—involved.”
The firm has also announced that it will continue its support of partner schools in Compton, Brooklyn, London and Nashville through mentorship programs, arts and education grants, client collaborations and teacher assistance; as well as its work supporting WME | IMG clients in building and/or expanding their own philanthropic platforms and partnerships.
“With 16,000 thousand children dying each day of preventable causes and tens of millions more displaced by violence and extreme poverty, UNICEF’s work on behalf of children is as important now as ever,” said Caryl M. Stern, President and CEO of the U.S. Fund for UNICEF.
“This is an extraordinary opportunity and I am very excited about what we can achieve together. With their support, we look forward to engaging with influential figures around the world to keep the world’s children in the spotlight, allowing them to survive and thrive despite the obstacles.”