Trade body to host online seminar on how to penetrate emerging markets.LIMA is continuing with its new series of online seminars - with the next to be held this Wednesday (November 12th) on how to identify licensing opportunities in China and India.
The session will look at creating mutually beneficial partnerships with local licensees and how to maximise revenue opportunities.
How to Penetrate Emerging Markets in China and India will be hosted by Louis Lee, chairman of InterAsia Licensing USA. The firm was established in 1992 as a licensing consulting company to assist manufacturers in negotiating, acquiring licensed properties and developing local market business.
With offices in China, France, Hong Kong, Malaysia, Singapore, Taiwan and the US, InterAsia has provided services to hundreds of licensee clients and represents more than a dozen US and European licensor clients in developing their properties in the Asia Pacific region.
The webinar will take place from noon to 2pm EST. Sessions are free for LIMA members, while cost to non members is $99.
To register, click here and head to Calendar of Events.
Further dates and topics for webinars are due to be announced in the coming weeks.