US: Rubie's signs So So Happy

By Dominic Sacco

February 5th 2013 at 10:38AM
US: Rubie's signs So So Happy

Costumes "will melt hearts this Halloween season".

Rubie's has signed the So So Happy costume licence in the US.

The supplier of licensed Halloween costumes and accessories reached an agreement with brand owner Art Impressions. 

The So So Happy collection, slated for release this autumn, includes a range of costumes and role play outfits inspired by the brand’s colourful characters, including mix-and-match leggings, tutus and headpieces. 

"Our fans really love and identify with their favorite So So Happy characters,” said Cindy Bailey, CEO of Art Impressions. "Costumes are a natural extension, and one which will give our customers a whole new and fun way to interact with the brand. We are excited to be working with the team at Rubie’s."

"It is truly an honor to introduce the addition of So So Happy into our exclusive list of licensed properties," added Howard Beige, Rubie’s Executive Vice President. 

"The positive and inspirational philosophy behind So So Happy transcends generations by appealing to children and adults alike. 

"Each and every character is filled with personality, so we are thrilled to develop a costume collection that not only reflects their spirited individualism but embraces their colourful nature. Without question, So So Happy will melt hearts this Halloween season."

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