US Toy Fair 2016 enjoys 16 per cent attendance increase from 2015

Billy Langsworthy

By Billy Langsworthy

February 24th 2016 at 10:49AM
UPDATED February 26th 2016 at 9:54AM
US Toy Fair 2016 enjoys 16 per cent attendance increase from 2015

Over 1,200 exhibitors, importers, distributors and sales agents showcased product lines at the show.

This year's US Toy Fair welcomed more than 30,600 visitors, a 16 percent increase from 2015.

Over 1,200 exhibitors, importers, distributors and sales agents showcased product lines in front of 10,040 mass and specialty retail buyers, a 12 percent increase from last year's event.

More than 5,200 unique retail outlets were represented, with increased participation from 61 countries and 2,166 total international attendees. The top five countries represented by the most buyers were Canada, the UK, Mexico, Japan and Australia.

"From total attendance to the volume of international buyers to news media attention, our exhibitors consistently reported Toy Fair 2016 was a success and one of the very best shows they attend," said Steve Pasierb, TIA president and CEO.

"The innovative and fun products displayed underscore the vitality of the toy industry and over the coming months through the holiday season will bring joy to the lives of millions of children and families. We expect the positivity, momentum and great range of products we saw on Toy Fair's show floors to build upon the outstanding 6.7 percent sales growth the industry experienced in 2015."

Marian Bossard, SVP of global market events at TIA, added: "With hundreds of thousands of toys exhibited, booth traffic was consistently high for all four days of the show and TIA's Knowledge Network offered invaluable insight beyond the purchase orders and business card exchanges on the floor."

This year also featured the debut of the Play Fair consumer show, co-hosted by TIA and LeftField Media. Play Fair welcomed over 20,000 attendees, with families testing out new toys, interact with popular characters, playing games and purchasing new products.    

"In its debut year, Play Fair was a success beyond all expectations that now provides the basis for a much larger show with more expansive play experiences in the future," said Pasierb.

"Families braved cold temperatures to see, play, learn and enjoy time together. It's clear that we've tapped into the passion that families and the general public have for great toys and play."

US Toy Fair 2017 will take place from Saturday, February 18th through Tuesday, February 21st at the Jacob K. Javits Convention Center.