US: TysToyBox and AAT launch Brand Performance

Samantha Loveday

By Samantha Loveday

October 8th 2008 at 10:31AM
US: TysToyBox and AAT launch Brand Performance

Internet brand management and development partner for licensed character products comes on board.

TysToyBox.com and AllAboardToys.com have launched Brand Performance LLC, and overarching internet brand management and development partner for licensed character products.

Brand Performance combines a powerful retail network with extensive ecommerce capabilities which enable brands to connect directly to their consumers.

Brand Performance currently owns and operates its own consumer sites - www.tystoybox.com and www.allaboardtoys.com - and also operates official online stores for Hit Entertainment, Viz Media, Cookie Jar Entertainment, Universal, Big Tent Entertainment and Chorion among others.

"The licensing industry needs an internet brand management partner who deeply understands both the ecommerce environment and how to build brand and retail programs successfully online, while maintaining brand integrity, individuality and value," said Ty Simpson, CEO of Brand Performance.

"Brand Performance will leverage the success of TysToyBox.com and AllAboardToys,com, bringing profitability and opportunity to all sides of the licensing industry, by creating a new retail network for brands that are underrepresented at major online retailers," Simpson continued.