Product will be sold to nurseries, garden Centers, and wholesale traders who cater to global independent retailers
Knockout Licensing has granted the rights to Weeks Roses to breed new hybrid rose varieties inspired by Downton Abbey.
Weeks Roses will then sell the product to nurseries, garden Centers, and wholesale traders who cater to independent retailers around the world.
“Our Downton Abbey roses will be elegant, beautiful, and romantic but also surprisingly dramatic and tenacious, just like the show and characters that so many have come to love,” says Karen Kemp-Docksteader, sales and marketing Manager for Weeks Roses.
Weeks Roses was founded in 1938 and is one of the largest commercial rose growers in the United States.
“One of the things that makes the Downton Abbey license special is that it offers so many opportunities to expand into non-traditional product categories,” says added Knockout Licensing co-president Tamra Knepfer.
"In thinking about Downton Abbey, we saw that a rose or breed of roses, would be an ideal representation of the timeless beauty and elegance the brand represents.”