VEGAS 09: Hasbro unveils vintage apparel deals

By Katie Roberts

June 2nd 2009 at 3:32PM
VEGAS 09: Hasbro unveils vintage apparel deals

2009 will see the roll out of the largest apparel line-up in the firm's history.

The entertainment & licensing division of Hasbro today announced it will roll out its largest apparel line-up in the company’s history this year.

Working with over 165 licensees worldwide, a wide variety of apparel items will be brought to market this year with graphic t-shirts leading the charge.

Upwards of 20 Hasbro brands will adorn apparel items including t-shirts, outerwear, sleepwear, footwear, baby wear, underwear and loungewear.

The first major wave of Hasbro-branded apparel products will hit globally at retailers including Auchan, Bloomingdales, Delia’s, Kitson, Metersbonwe, Marks & Spencer, Nordstrom, Old Navy, Tesco, and Urban Outfitters in conjunction with the movie releases of Transformers: Revenge of the fallen, on June 24th.

Following this will be a range based on G.I. Joe: The rise of cobra on August 7th. Additional apparel items tied to other properties such as Littlest Pet Shop, Nerf, My Little Pony, Tonka and Monopoly will launch throughout the year.

Mary Lasell, director of soft goods licensing at Hasbro said: “We’re working with highly creative apparel companies that have designed some amazing Hasbro-branded graphic and vintage tees that will appeal to both fashion- and value-conscious consumers.

“We express ourselves through what we wear, so whether you’re looking to make a fashion-forward statement, seeking an easygoing casual look or outfitting your kids for back-to-school, there will be an array of Hasbro-infused apparel items at retail stores worldwide that will immediately resonate with men, women and children.”

Tapping Hasbro’s collection of time-tested brands, more than 30 deals have been signed and another 25 are pending with licensees worldwide in this growing segment.

Transformers graphic t-shirts will land at retail from the following licensees: Bravado (UK, Ireland); CIE DND (France); Jem Sportswear* (US); Kmart* (Australia); Li & Fung USA (U.S.); Marks Manufacturing (Philippines); Marks & Spencer* (U.K, Ireland); Smith & Brooks (U.K., Ireland); Shanghai Metersbonwe (China); Streetwear (U.S., Canada); and Up Sky (Hong Kong).

A wide variety of t-shirts based on G.I Joe will be available from Falcon Trading (Philippines); Fortune Fashions (U.S.); Jem Sportswear* (U.S.); La Polar S.A. (Chile); Streetwear (U.S., Canada); Up Sky (Hong Kong); and Wilson Imports (U.K., Ireland).

New Littlest Pet Shop tees are due from Danman S.A. de C.V. (Mexico); Fortune Fashions (U.S.); Industrias St. Jack’s S.A. de C.V. (Central America); Lunender S.A. (Brazil); Smith & Brooks (UK, Ireland); Carel (France); Sahinler (Spain); TV Mania (Germany); and Van der Erve (Poland).

Tonka graphic t-shirt lines will come from 80s Tees (U.S., Canada); Completely Independent (UK, Ireland); Famous Forever Clothing (U.K., Ireland); and Mad Engine* (US, Canada).

Monopoly graphic t-shirts will hail from Famous Forever Clothing (UK, Ireland); Fortune Fashions (US); Global Licensing (UK, Ireland); Mad Engine* (US, Canada); and Streetwear (US, Canada).

Hasbro will showcase several of the tees along with a wide variety of other apparel items at the Licensing International Expo in Hasbro Booth 1825.