VEGAS 09: Live fashion performances introduced

Samantha Loveday

By Samantha Loveday

April 9th 2009 at 10:40AM
VEGAS 09: Live fashion performances introduced

Three daily runway shows to allow exhibitors to highlight apparel and accessories ranges.

Top industry fashion show production company, Onebox Productions is to create the first ever series of live fashion performances at this year's Licensing International Expo.

Apparel licensing is an area of enormous brand diversity and is a $191 billion global licensing industry.

Three daily runway shows during the Vegas event will give various exhibitors the opportunity to highlight their apparel and accessories ranges.

The shows will take place within the 7th Avenue Fashion Pavilion, an area of the showfloor dedicated to fashion and apparel.

Exhibitors in this area include Beverly Hills Polo Club International, Crew Only Clothing Company, Monnalisa SPA, Skin Industries and Sonia Dixon.

The fashion shows will run at 10am, 12pm and 2pm. The midday show will be a fully sponsored event from one exhibitor, while the others will feature a collection of exhibitors from the areas of fashion, entertainment, sport and lifestyle. Space and sponsorship opportunities are limited.

"With annual global sales expected to top $40 billion this year, demand for licensed apparel has never been stronger," said Georgiann Decenzo, Advanstar Communications' executive vice president. "Each year, thousands of attendees come to Licensing International Expo looking to discover 'what's next' and the addition of the runway performances is only one of a number of offerings to be introduced this June as a means of making that experience even richer."

Licensing International Expo runs from June 2nd to 4th at the Mandalay Bay Convention Center, Las Vegas. Click here for further details and to find out how to register.