Firm reveals a TV series based on the toy brand, which it hopes will emulate the success of boys' property, Gormiti.
Puppy in My Pocket: Adventures in Pocketville will take its roots from Puppy in My Pocket, the existing toy brand originally developed by MEG.
The property will have a 52 x 13’ TV series co-produced by Giochi Preziosi, Mondo TV, and MEG, which is expected to hit the screens in 2010 in Italy and roll out internationally in 2011.
Graziano Delmaestro, licensing director commented: “We are envisaging great things for this new venture, especially considering the already global appeal of the successful toy products.
"This property represents a major investment opportunity for many sectors and we look forward to meeting with prospective new licensees in Vegas.”